Social Media Analytics

Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions.

Social Media Analytics

The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.
Social media analytics is the practice of gathering data from blogs and social media websites and analyzing that data to make business decisions. The most common use of social media analytics is to mine customer sentiment in order to support marketing and customer service activities.
Galaxy’s Social Media Analytics solutions help you through the traffic of social networks and automatically create data visualizations for exceptional insightful discoveries, all on the cloud. Identify a topic and quickly get the relevant content that shows you interesting relationships and patterns. You can easily take the pulse of your audience, gain greater visibility into a topic or market and compare results with other data sources for new insights derived from different sources of information.

Below are the steps for Social Media Analytics

INTERACT WITH SOCIAL ANALYTICS

Find insights about your audience without advanced training or technical knowledge of analytics. Ask questions in your own words and get answers you can understand.

UNDERSTAND SENTIMENT IN DETAIL

Go beyond automated sentiment analysis with sentiment provided at the snippet level so a comment like “I love my phone but hate my bill” is identified as both positive and negative and not neutral.

FOLLOW SUGGESTIONS TO INSIGHTS

Automatically get starting points for your analysis and intuitive search configurations that guide you to accurate conclusions quickly and efficiently

EXPAND ANALYTICS HORIZONS

View your social media findings in the context of other data. For example, you can compare customer sentiment following the launch of a new product or service with actual sales.

Case Studies

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